Assist in the development and implementation of trade marketing strategies for Off Trade. Role requires a highly charged individual to execute, track and evaluate marketing activation deliverables in the assigned trade and sub-trade channels.

Responsibilities:

• Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to sub-trade channel potential, size and consumer profile.
• Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and working closely with Off-Trade sales teams.
• Co-formulate trade marketing strategies and objectives, working closely with brand and sales teams to ensure timely execution of activities.
• Plan to achieve positive marketing ROI, initiate execution with the sales teams to remain on-course to meet key corporate objectives of Market Share, Net Sales Revenue and EBIT.
• Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value for our brands.
• Prepare joint trade promotional plan of key account customers.
• Track competitor activities and recommend action steps.
• Coordinate communication of price, pack and product changes.
• Manage Nielsen database via Answers Platform and provide evaluation and recommendation.
• Monitor and provide updates of volume performance by channel.

Requirements:

• Minimum Diploma / Degree (Marketing or Business)
• Minimum 6 years of relevant Modern Trade Experience in either Sales or Trade Marketing.
• Required to travel within Singapore to conduct night market visits and work during weekends of peak periods
• Proficient in MS Office applications (i.e. Words, Excel, Power Point & Outlook)
• Analyse market data (Sg Customs, AC Nielsen, Internal Sales Data)
• Excellent communication and presentation skills in both English and Mandarin

Job Details:

Workplace
Hiap Hoe Building At Zhongshan Park, SG

Job type
Permanent

Part time / Full time
Full Time

Working Time
Monday - Friday 8:30am - 5:30pm

We regret to inform only shortlisted candidates will be notified.