Manager, Channel Marketing – Off-Trade

Email [email protected] for more info, or to submit your application

Assist in the development and implementation of trade marketing strategies for Off Trade. Role requires a highly charged individual to execute, track and evaluate marketing activation deliverables in the assigned trade and sub-trade channels.


  • Define and prioritise market segments with the brand and sales teams to deliver optimal placement of brands and pack types according to sub-trade channel potential, size and consumer profile.
  • Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase. Conduct market visits and working closely with Off-Trade sales teams.
  • Co-formulate trade marketing strategies and objectives, working closely with brand and sales teams to ensure timely execution of activities.
  • Plan to achieve positive marketing ROI, initiate execution with the sales teams to remain on-course to meet key corporate objectives of Market Share, Net Sales Revenue and EBIT.
  • Work closely with 3rd party advertising, events and point-of-sale agencies to achieve optimal value for our brands.
  • Prepare joint trade promotional plan of key account customers.
  • Track competitor activities and recommend action steps.
  • Coordinate communication of price, pack and product changes.
  • Manage Nielsen database via Answers Platform and provide evaluation and recommendation.
  • Monitor and provide updates of volume performance by channel.


  • Minimum Diploma / Degree (Marketing or Business)
  • Minimum 6 years of relevant Modern Trade Experience in either Sales or Trade Marketing.
  • Required to travel within Singapore to conduct night market visits and work during weekends of peak periods
  • Proficient in MS Office applications (i.e. Words, Excel, Power Point & Outlook)
  • Analyse market data (Sg Customs, AC Nielsen, Internal Sales Data)
  • Excellent communication and presentation skills in both English and Mandarin

Job Details:

Hiap Hoe Building At Zhongshan Park, SG

Job type

Part time / Full time
Full Time

Working Time
Monday - Friday 8:30am - 5:30pm

We regret to inform only shortlisted candidates will be notified.