💙 1664 Announces Its First Fashion Collaboration With Global Urban Fashion Brand CLOT

A celebration of East meets West style, toast to 1664 x CLOT’s first-ever partnership at an exclusive pop-up in the heart of Singapore, where fashion and premium beer collide!

Get ready to sip and celebrate like never before as 1664, Carlsberg Singapore’s premium beer, partners with CLOT, renowned urban fashion brand founded by Edison Chen, for their very first regional collaboration. Encouraging beer lovers to ‘Celebrate with a Twist’, this partnership brings together the iconic styles of 1664 and CLOT in an exclusive collaboration line, sporting limited-edition caps, tote bags, ceramic tumblers and t-shirts guaranteed to turn heads. It’s a vibrant celebration of fashion, culture, and, of course, bière, as French sophistication fuses with contemporary Eastern street fashion.

The collection will land in Singapore from 17th to 27th April in a limited-time pop-up taking place at Plaza Singapura’s outdoor atrium.

“1664 has always drawn inspiration from fashion, art, and design, so we’re thrilled to partner with CLOT, a brand that has always been at the forefront of creativity, blending elements of Eastern culture with urban fashion. More than just a collaboration, we’ll also be celebrating the partnership with an event here in Singapore. This pop-up showcases what happens when two brands with a shared passion for flair and style come together,” says Fang Qing Yao, Marketing Director, Carlsberg Singapore. “This collaboration reflects our vision of redefining the modern lifestyle a premium beer brand can represent."

An East-Meets-West Speakeasy Pop-Up

Step into the 1664 x CLOT Textile Co. where the sophistication of modern French beer meets the electric energy of Eastern Street culture. From 17th to 27th April, Plaza Singapura’s outdoor atrium transforms into a fabric shop-inspired speakeasy, your ticket to an unforgettable experience filled with joie de vivre. Expect an experience brimming with exclusive merchandise and interactive stations designed to immerse you in the world of 1664. The journey begins with a 1664 Journey Postcard given upon registration, your passport to unlocking the full experience. Each stop on your adventure earns you a stamp, bringing you closer to exclusive rewards.

Take a step into the nostalgic charm of a traditional fabric shop, a tribute to Singapore’s rich textile heritage and a nod to our new fashion collaboration. Here, signature 1664 signages harmoniously blend with Eastern design elements, setting the tone for the adventure ahead. Rolls of fabric line the storefront, beckoning you to pause, snap a photo, and collect your first stamp - marking the beginning of your journey where the past and present, East and West, merge together effortlessly.

Venture further around the storefront to uncover a hidden entrance that leads to a sleek, contemporary bar, your gateway to a refreshing 1664 beer experience. A larger-than-life swing door freezer, flanked by exclusive merchandise and drinks displays, invites you to capture another perfect photo. Guests are then invited to create your own digital avatar, try your hand at the guided tap-your-own-beer pouring station - both of which will earn you your second and third stamps - and then head over to the mingling area with high tables and chairs, where you can clink glasses with family and friends and enjoy the lively atmosphere.

At the end of the pop-up experience, you can collect an exclusive 1664 pouch. Visitors who spend a minimum of $30 on 1664 drinks will receive a complimentary 1664 fabric coaster, with three designs to select from and name personalisation available. That’s not all! Enjoy $50 Bounceback cards available for purchase exclusively at the pop-up that unlock five pints of 1664 beer at selected partner outlets

Be sure to also swing by 7-Eleven at Plaza Singapura on your way to the pop-up for a limited-time offer! Spend a minimum of $18 to snag a Brut Totebag, or $30 to get the totebag plus an extra-stylish Bulldog Keychain Opener and a personalised fabric coaster. Simply claim your rewards at the pop-up to complete your haul. Hurry, this offer is only available during the pop-up’s duration.

The 1664 x CLOT Textile Co. pop-up will be available from 17th to 27th April 2025 between 11am to 10pm. Registration to the 1664 x CLOT Textile Co. pop-up is free to the public and can be made here from 8 April.

Sip, Snap, and Score with 1664 x CLOT

From 7th April to 13th June 2025, exciting giveaways and lucky draws await fans of 1664 and CLOT. The ultimate grand prize is something truly special: flight tickets to Paris (worth up to $3,500++), the birthplace of 1664 beer! Simply purchase 1664 products at the following locations and submit your receipt online for a shot at the grand prize.

• 7th April - 31st May: Every pint or bottle of 1664 purchased at participating restaurants and bars earns one entry into the contest, while a jug grants two entries and a tower grants six. One lucky winner will be selected from these entries at the end of the giveaway.
• 14th April - 13th June: Purchase any can or pint of 1664 from participating supermarkets, hypermarkets, 7-Eleven, and Cheers island-wide, where two winners will be chosen.

For those unable to attend the pop-up in person, there are still plenty of ways to experience the 1664 x CLOT fusion of modern French beer and Eastern Street culture. Enjoy gift-with-purchase redemptions or enter weekly lucky draws at participating retailers, supermarkets and hypermarkets island-wide for a chance to win a full 1664 x CLOT Merchandise Set, plus many other exciting prizes.