Singapore, 29 October 2025 - This festive season, the No. 1 Selling French Beer in the World, 1664, is excited to bring a bold splash of colour and creativity to Singapore through an exclusive collaboration with celebrated French artist Camille Walala, reimagining festive traditions with a modern twist.

Debuting on 1 November 2025 and running through to 28 February 2026, the limited-edition 1664 x Walala festive collection will be rolled out in phases - first for Christmas, then for Lunar New Year - allowing fans to celebrate the season with 1664 in bold new style.

Renowned for her eye-catching geometric patterns, large-scale murals, and Memphis Group-inspired “tribal pop” aesthetic, Camille Walala is a multi-disciplinary designer celebrated for her playful approach to colour and form. Taking inspiration from her French roots, she brings dynamic design and elegant Parisian sensibility - with a splash of the unexpected - to this bespoke collaboration with 1664, transforming everyday moments into joyful expressions of creativity and connection.

Marking the next step in 1664’s creative journey under Carlsberg Group’s Accelerate SAIL vision, the collaboration is set to celebrate innovation, culture and connection through design. It embodies 1664’s design-led spirit - bringing together art, taste and celebration to elevate everyday moments, while reinforcing its position as the beer of choice for modern, style-conscious consumers.

“At 1664, we believe the festive season is all about turning ordinary moments into extraordinary celebrations. Our collaboration with Camille Walala reimagines Christmas and Lunar New Year through a bold new lens – one that is expressive, joyful, and elegantly unexpected. By blending 1664’s Parisian elegance with Walala’s playful artistry, we’re creating more than limited-edition designs and experiences; we’re inviting people across Asia to connect, celebrate, and share in the season together,” said Fang Qing Yao, Marketing Director, Carlsberg Singapore.

Festive Moments Brought To Life Through Art

Rooted in a shared ethos of good taste and shared celebration, 1664 and Camille Walala have created a collection that brings her signature artistry into everyday life - reimagining festive icons as contemporary expressions of joy and togetherness.

Kicking off the holiday season, fans of the brand, design enthusiasts, and art lovers alike are invited to embrace the art of gifting with two exclusive collectibles that blend form, function, and creativity. The Christmas line features a limited-edition mini umbrella (S$28) that adds a pop of joy to Singapore’s rainy season, while an artfully designed glassware (S$18) is perfect for the season’s festive toasts.

Each piece channels Walala’s bold use of pattern and colour, reinterpreted through 1664’s iconic blue with festive accents of red and gold - transforming practical essentials into collectible art pieces that elevate everyday celebrations.

Available as a Gift-with-Purchase (GwP), shoppers who spend $60 on any 1664 products from 1 November to 31 December 2025 at leading supermarkets and hypermarkets - including FairPrice, Cold Storage, CS Fresh, Giant, Sheng Siong, and more - will receive the limited-edition 1664 x Walala umbrella, also available online at RedMart and S-Mart from 17 November to 31 December.

In addition, from mid-November to 31 December 2025, fans can enjoy a complimentary 1664 x Walala glassware with the purchase of four pints of any 1664 variant at participating outlets - perfect for toasting to the season in design-led style.

Celebrating connection, individuality, and bold expression, the 1664 x Camille Walala artist collaboration is more than a campaign - it’s a cultural conversation and an invitation to discover the joy of design in everyday life.