Singapore, 25 May 2026 — This June, 1664, the world’s No.1 selling French beer, will bring Café 1664 Pours & Paws to GastroBeats 2026. Running from 5 to 28 June 2026 at Bayfront Event Space, the French café-inspired experience invites guests to step into a world of Unquestionably Good Taste, where ice-cold 1664 Blanc and Rosé, playful photo moments, creative experiences and pet-friendly touches come together for people and paws.

Created with Singapore’s evolving social habits in mind, Café 1664 Pours & Paws responds to the way pets are increasingly part of dining, leisure and lifestyle occasions. By bringing together a social café setting, pet-friendly touchpoints and interactive keepsakes, the experience offers a locally relevant expression of 1664’s French-inspired world, designed for shared moments at GastroBeats.

“1664 has always drawn inspiration from French culture, bringing together style, taste and moments of connection. With Café 1664 Pours & Paws, we are extending that brand world into a format that feels relevant to how consumers in Singapore are spending their weekends today. From enjoying 1664 Blanc and Rosé with friends to bringing pets along for the experience, this activation reflects our commitment to making Unquestionably Good Taste more engaging, social and accessible,” said Fang Qing Yao, Marketing Director, Carlsberg Singapore.

At Café 1664 Pours & Paws, guests can wander through a playful French café-inspired escape anchored by an iconic Eiffel Tower centrepiece, snap share-worthy moments at the complimentary newspaper-style photobooth and personalise their own “Design Your 1664” artwork poster as a keepsake from the experience. For those arriving with furry companions, the experience extends to a dedicated Paw Bar and Pet Lawn, where pets can lounge, play and enjoy complimentary pup cups* during selected timings from Friday to Sunday, 5pm to 9pm.

Adding to the festivities, 1664 is calling on French Bulldog owners across Singapore to rally their Frenchies for a special gathering at GastroBeats in support of a potential Singapore Book of Records attempt for the Largest French Bulldog Gathering. Expected to bring together a sea of adorable Frenchies and their owners in one iconic moment, the gathering will feature photo opportunities, pet-friendly activities, exclusive goodie bags for participating Frenchie owners and a celebration of all things Frenchie, from playful personalities to unmistakable charm.

Guests can also catch 1664 Blue Hour every Friday during GastroBeats, a limited 16-minute moment at 6.40pm inspired by the transition from day and night. As the festival moves into evening, guests can enjoy complimentary 1664 pours* while pets enjoy complimentary pup cups from the Paw Bar. More than a refreshment break, Blue Hour is designed as a shared pause for people and paws to savour good taste, good company and 1664.

Event Details
Date: 5 to 28 June 2026
Venue: Bayfront Event Space
12A Bayfront Avenue Singapore 018970

Frenchie Gathering Registration
French Bulldog owners interested in participating in the special Frenchie gathering can register their interest via the link here. Confirmed event details will be shared with registered participants at a later stage.

*Guests are required to follow @1664singapore on Instagram to redeem complimentary 1664 pours during 1664 Blue Hour and pup cups.

For more information, please follow @1664singapore on Facebook and Instagram or visit our website at https://www.1664blanc.com/en-sg/.
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Media Contacts:
Cheryl Yeo
Senior Account Executive, Allison Worldwide
E: [email protected]
T: +65 9677 1564

About Carlsberg Singapore Pte Ltd
Since its establishment over 30 years ago, Carlsberg Singapore has grown to become a dynamic provider of alcoholic beverages with a portfolio of international beer, stout and cider brands.
Our portfolio of brands features some of the world's most well-loved and established brands, spearheaded by Carlsberg Danish Pilsner - Probably the Best Beer In The World. Other renowned brands in the portfolio include brands such as France’s premium wheat beer 1664 Blanc, leading Japanese premium brand Sapporo Beer, European cider Somersby, British-inspired Connor’s Stout Porter draught, US award-winning craft beer Brooklyn Brewery, SKOL, Danish Royal Stout and Jolly Shandy.

At Carlsberg, we promote responsible drinking within our sustainability-driven business. Our products are for consumers aged 18 and above. Please #CelebrateResponsibly – if you drink, don’t drive.

About 1664
Blue in bottle and iconic in flavour. 1664 is France’s premium beer brand featuring its renowned 1664 Blanc product, a light and refreshing premium beer, with a hint of spice and twist of citrus. Perfect for moments with friends, 1664 is the beer that brings people together. To find out more, please follow @1664singapore on Facebook and Instagram or visit our website at https://www.1664blanc.com/en-sg/ for more information. Please enjoy 1664 responsibly.