Roi Koh

Director, Sales

Academic/Professional Qualification(s)

• Bachelor of Science in Business, SIM University, Singapore

Main Responsibilities & Work Experience

Roi was appointed in April 2023 as the first Sales Director to oversee all channels and lead the entire Sales force at Carlsberg Singapore.

With more than 10 years of experience in FMCG companies across both On and Off Trade in Singapore and Export within Asia, he stays dedicated and well connected within the industry. Roi has been with Carlsberg Singapore since 2016, starting out as Senior Key Account Manager in Traditional On-Trade and steadily grew into larger portfolio over the years.

"With Accelerate SAIL, we are charting a bold course for growth, driven by innovation and customer focus. Together, we will build a stronger, more resilient Carlsberg, leading the market while making a positive impact on society. We will keep winning together, celebrating every success, and learning from every setback, as one team, united in our pursuit of greatness."