Vickki Lian

Head, Value Management and Sales Capabilities 

Academic/ Professional Qualification(s)

Master of Science (MSc), Entrepreneurship/Entrepreneurial Studies, University of Reading

Main Responsibilities and Work Experience

Vickki was appointed in July 2024 to lead the Value Management & Sales Capability team at Carlsberg Singapore.

Vickki joined Carlsberg group since 2019, beginning her career in Marketing at Carlsberg Malaysia. She then transitioned into Value Management, leveraging her commercial and marketing expertise to drive value creation and enhance sales capabilities within the organization.

"Driving growth in Asia, we continue to expand our presence and market share in major cities. We optimize our route-to-market, and prioritize agile decision making over perfection, to deliver exceptional value to our customers and stakeholders."